Viacom18 announce MS Dhoni as their brand ambassador.
Viacom18 has made a major statement ahead of their first-ever season of IPL coverage. MS Dhoni has been named as the broadcast giants’ brand ambassador. Viacom18’s activities on JioCinema, Sports18, and his social media channels will showcase the CSK skipper. He is well known as ‘Thala,’ and he will appear in JioCinema’s forthcoming TATA IPL campaign.
MS Dhoni, India’s most recognised cricket captain and four-time IPL champion, has been named as Viacom18’s Brand Ambassador. Dhoni will help the network realize its goal of making live sports viewership synonymous with digital.
“I honestly feel that viewing sports is best appreciated when you can watch it on the move or from the comfort of your own home, but with engagement, choice, and customization, which only a digital platform can provide,” MS Dhoni stated. “JioCinema is taking the notion to a whole new level by connecting with fans in ways that no one could have imagined. “I can’t wait to be a part of this paradigm shift and see what the future of sports viewing looks like.”
Although MS Dhoni’s leadership and ability to change the game are well known, Anil Jayaraj, CEO of Viacom18 – Sports, said that the digital natives, who value authenticity and transparency, connect with Dhoni’s modest and grounded attitude. “Dhoni has quickly grown while setting unmatched standards, which is consistent with our vision and proposal for the ideal digital sports viewing experience.
According to MS Dhoni’s Manager (Midas Deals), Swaminathan Sankar, “MS Dhoni continues to scale via his inherent ability to adapt and innovate, and that makes him an ideal fit for Viacom18’s ground-breaking digital-first products. Dhoni’s popularity throughout all of India will strengthen the network’s desire to connect with every cricket fan and sports watcher.
In the Narendra Modi Stadium in Ahmedabad, the TATA Indian Premier League’s 2023 campaign begins on March 31 with the defending champion Gujarat Titans taking on the MS Dhoni-led Chennai Super Kings. This season, JioCinema will be offering free live streaming of every game. Through the 2023 edition of the TATA IPL, JioCinema will also provide 4K feed, multi-language and multi-cam presentation, interaction through a statistics pack, and a Play Along function for over 700 million internet users.
The Women’s Premier League matches are being live-streamed on JioCinema, which is accessible to Jio, Airtel, Vi, and BSNL members, in five different languages, including English, Hindi, Tamil, Telugu, and Kannada.